Are you curious about how Facebook Advertising can be used in weird ways to promote your business? If you're struggling to find the right method to advertise your business, sometimes you have to think outside the box. I did exactly that in my most recent post on Medium, give it a read!
I dive into what it looks like to target someone before they are in your target audience using video, and create the possibility to target them the moment their status changes from "No thanks" to "This is exactly what I need!". Using Video ads in Facebook we can retarget someone just for viewing our ad, and keep them in our audience for up to 6 months. This means that if we want to target someone as soon as they get married to deliver our ads for the perfect delayed honeymoon, we serve video ads to Engaged users in Facebook, and create an audience of video viewers. We then create a follow up campaign to hit them at the perfect moment to create a selling opportunity. Check it out!