Google AdWords - Competitor Brand Terms

Have you tried "googling" your business lately and seen a competitor was advertising for your brand name? This is incredibly frustrating, I completely get that. I'm going to tell you what you can do about it.

Are they using your business name in the text of the ad, or any of your trademarked terms? If so, document it with screenshots every time you see it; we are building an infringement case at this point. You are able to send a cease and desist letter, if they don't respond get your legal team involved and take further action for copyright infringement. If you have a Google AdWords rep working with you, they may be able to help with this.

Are they advertising against your brand name, or trademarked words, but not using them in their ad text? In this case there is nothing you can do to legally stop them, but there are still actions to take. 

  1. Start using Google AdWords to bid on your own brand terms and ensure it is no longer cost-effective for them to advertise, or at least don't let them steal traffic away from you.
  2. Also, they totally deserve this, advertise against their brand name and products.
  3. Other things you can do? Use social listening tools to monitor posts about your competitors or use a tool like Cluep

There have been court cases around this subject, and it comes down to an anti-trust issue when a company simply targets your keywords. Your business isn't able to stop a competitor from advertising on any keywords, you just have to outsmart them.

If you need any help, or have any questions about copyright infringement or Google AdWords, get in touch here